Genesco Sports Enterprises
GSE

WHY THE NEED TO INVEST IN SPORTS

Drive Brand Awareness & Equity

Our clients drive brand awareness and increase brand equity in the minds of their customers and consumers by leveraging sports properties in their marketing promotional mix. An association with a sports property amplifies and authenticates a brand's position in the marketplace both on a national and local level.

 

Build an Emotional Connection

A person's taste in music and fashion will change many times during their life, but a fan's team loyalty stays with them forever - being a fan is a cradle-to-grave experience. Investing in sports properties enables our clients to borrow the equity from this loyalty to build lasting connections.

 

Increase Sales

Demand is defined as the ability and the desire to purchase goods and services. An association with a sports property is a strong way to increase sales by building emotional connections with our clients and influencing purchasing demand.

 

Enhance Corporate Culture

Sport investments enhance corporate reputation, motivate staff and offer B2B networking opportunities for our clients. The goal is to provide a two-way partnership that supports multiple business objectives. Bringing sports sponsorships to life by connecting properties to consumers and advancing our client's goals is core to our capabilities and our strategic approach to WHY SPONSORSHIP WORKS.

 

Our clients drive brand awareness and increase brand equity in the minds of their customers and consumers by leveraging sports properties in their marketing promotional mix. An association with a sports property amplifies and authenticates a brand's position in the marketplace both on a national and local level.

A person's taste in music and fashion will change many times during their life, but a fan's team loyalty stays with them forever - being a fan is a cradle-to-grave experience. Investing in sports properties enables our clients to borrow the equity from this loyalty to build lasting connections.

Demand is defined as the ability and the desire to purchase goods and services. An association with a sports property is a strong way to increase sales by building emotional connections with our clients and influencing purchasing demand.

GSE CAPABILITIES

John Tatum, President and CEO

Corporate Consulting

Delivering against key corporate objectives takes more than just buying a sports sponsorship. GSE develops and executes fresh brand strategies with ownable sports activation platforms that break through to consumers and deliver results. GSE helps brands connect with fans to build awareness, regard and loyalty.

 

Efficient Negotiations

GSE is known for its negotiation expertise. We negotiate contracts and have longstanding influential relationships with leagues, teams and athletes. We work to save client budgets, track investments to measure ROI and proactively recommend optimal asset mixes in order to drive our client’s business.

 

Research & Insights

GSE has access to extensive consumer and marketplace intelligence combined with proprietary research, tracking, measurement and valuation tools. Having a dedicated staff and resources at our fingertips has proven impactful in the design and execution of client sports strategy.

 

Event Activation & Hospitality

GSE Live is an arm of our organization that creates engaging footprints to showcase brands at consumer destinations and drive engagement. Our energetic and detail-oriented hospitality staff builds custom programs that leverage marquee events to entertain key customers, enhance sales and drive consumer preference.

 

Hispanic Marketing

GSE’s in-house Hispanic sports marketing experts have the knowledge and experience in connecting brands to marketing platforms that target and emotionally connect with Hispanic consumers by leveraging their passion for sports.

 

Event Activation & Hospitality

GSE Live is an arm of our organization that creates engaging footprints to showcase brands at consumer destinations and drive engagement. Our energetic and detail-oriented hospitality staff builds custom programs that leverage marquee events to entertain key customers, enhance sales and drive consumer preference.

 

Hispanic Marketing

GSE’s in-house Hispanic sports marketing experts have the knowledge and experience in connecting brands to marketing platforms that target and emotionally connect with Hispanic consumers by leveraging their passion for sports.

 

Digital Content

GSE has a dedicated group that develops and deploys innovative social engagement platforms and digital content. Our work enhances the fan experience and unlocks value for our clients.

 

Digital Content

GSE has a dedicated group that develops and deploys innovative social engagement platforms and digital content. Our work enhances the fan experience and unlocks value for our clients.

 

Talent Procurement

GSE has a strategic and data-supported approach to partnering with iconic athletes, coaches and sports broadcasters. Adding celebrity talent to the mix of sponsorship, activation and hospitality programs has proven to be incredibly impactful for our clients.

 

Delivering against key corporate objectives takes more than just buying a sports sponsorship. GSE develops and executes fresh brand strategies with ownable sports activation platforms that break through to consumers and deliver results. GSE helps brands connect with fans to build awareness, regard and loyalty.

GSE is known for its negotiation expertise. We negotiate contracts and have longstanding influential relationships with leagues, teams and athletes. We work to save client budgets, track investments to measure ROI and proactively recommend optimal asset mixes in order to drive our client’s business.

GSE has access to extensive consumer and marketplace intelligence combined with proprietary research, tracking, measurement and valuation tools. Having a dedicated staff and resources at our fingertips has proven impactful in the design and execution of client sports strategy.

GSE Live is an arm of our organization that creates engaging footprints to showcase brands at consumer destinations and drive engagement. Our energetic and detail-oriented hospitality staff builds custom programs that leverage marquee events to entertain key customers, enhance sales and drive consumer preference.

GSE’s in-house Hispanic sports marketing experts have the knowledge and experience in connecting brands to marketing platforms that target and emotionally connect with Hispanic consumers by leveraging their passion for sports.

GSE has a dedicated group that develops and deploys innovative social engagement platforms and digital content. Our work enhances the fan experience and unlocks value for our clients.

GSE has a strategic and data-supported approach to partnering with iconic athletes, coaches and sports broadcasters. Adding celebrity talent to the mix of sponsorship, activation and hospitality programs has proven to be incredibly impactful for our clients.

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