Privacy Policy

Effective Date: March 31, 2026
Last Updated: March 31, 2026

1. Introduction

Genesco Sports Enterprises, Inc. ("GSE," "we," "our," or "us") is a sports marketing consultancy and sponsorship activation agency headquartered in Dallas, Texas. We are committed to protecting the privacy and security of personal information we collect through our website (gsesports.com), our career application process, and our business operations.

This Privacy Policy describes the types of personal information we collect, how we use and share that information, the choices available to you regarding our use of your information, and how you can contact us about our privacy practices.

This Privacy Policy applies to information collected through our corporate website at gsesports.com, including the Contact Us form and the Careers/Job Board. This Privacy Policy does not apply to information collected on websites or applications that GSE builds, operates, or manages on behalf of our clients (such as event registration sites, sweepstakes platforms, or promotional microsites). Those sites are governed by the respective client's privacy policies.

2. Information We Collect

2.1 Information You Provide Directly

We collect personal information that you voluntarily provide to us when you interact with our website or business, including:

• Contact Us Form: When you submit an inquiry through our Contact Us page, we collect your name, email address, and the content of your message.
• Job Applications: When you apply for a position through our Careers page, we collect your name, email address, phone number, resume or CV, work history, education, and any other information you choose to include in your application. Job applications are submitted through a third-party platform (Caspio) embedded on our website.
• Business Communications: If you contact us by email, phone, or other means in a business capacity (e.g., as a client contact, vendor, or partner), we collect your name, title, company name, email address, phone number, and the content of our communications.

2.2 Information Collected Automatically

When you visit gsesports.com, certain information may be collected automatically through cookies, web beacons, and similar technologies, including:

• Your IP address and general geographic location
• Browser type, operating system, and device information
• Pages viewed, links clicked, and time spent on our website
• Referring URL (the website that directed you to our site)

Our website is hosted on Webflow, which may use its own cookies and analytics tools. For more information about Webflow's data practices, please refer to Webflow's privacy policy.

2.3 Information We Do Not Collect

Through our corporate website, GSE does not knowingly collect sensitive personal data as defined under applicable law, including data revealing racial or ethnic origin, religious beliefs, health information, sexual orientation, biometric data, or precise geolocation data. GSE does not sell personal data and does not engage in targeted advertising based on personal data collected through gsesports.com.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

• Responding to Inquiries: To respond to questions, comments, or business inquiries submitted through our Contact Us form or by other means.
• Recruitment: To evaluate candidates who apply for open positions through our Careers page, and to communicate with applicants about their applications.
• Business Operations: To manage our relationships with clients, vendors, and business partners, including for invoicing, contract administration, and project coordination.
• Website Administration: To operate, maintain, and improve our website, and to monitor website performance and usage patterns.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes, and to protect our legal rights and interests.

We do not use personal information collected through gsesports.com for marketing, targeted advertising, or profiling purposes.

4. How We Share Your Information

GSE does not sell, rent, or trade your personal information to third parties. We may share your personal information in the following limited circumstances:

• Service Providers: We share information with third-party service providers who perform services on our behalf, including our third-party IT management provider (for network administration, security monitoring, and backup services), our website hosting provider (Webflow), and our job application platform provider (Caspio). These providers are authorized to use your personal information only as necessary to provide services to us.
• Professional Advisors: We may share information with our attorneys, accountants, auditors, and insurance providers as necessary to receive professional advice or comply with legal obligations.
• Legal Requirements: We may disclose your information if required to do so by law, regulation, court order, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business Transfers: In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your personal information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

5. Your Privacy Rights

Depending on your state of residence, you may have certain rights regarding your personal information under applicable state privacy laws, including the Texas Data Privacy and Security Act (TDPSA) and other state consumer privacy laws. These rights may include:

• Right to Know/Access: The right to confirm whether we are processing your personal data and to access that data.
• Right to Correction: The right to request correction of inaccurate personal data.
• Right to Deletion: The right to request deletion of personal data you have provided to us or that we have obtained about you.
• Right to Data Portability: The right to obtain a copy of your personal data in a portable and readily usable format.
• Right to Opt Out: The right to opt out of the processing of your personal data for purposes of targeted advertising, the sale of personal data, or profiling. GSE does not currently engage in any of these activities through gsesports.com.
• Right to Appeal: If we decline to take action on your request, you have the right to appeal our decision. We will respond to your appeal within 60 days. If we deny your appeal, we will provide you with information on how to submit a complaint to the applicable state attorney general.

To exercise any of these rights, please contact us using the information provided in Section 11 (Contact Us) below. We will respond to your request within 45 days. We will not discriminate against you for exercising your privacy rights.

We may need to verify your identity before fulfilling your request. If we are unable to verify your identity, we may request additional information from you.

6. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to collect information about your browsing activity. Cookies are small data files stored on your device that help us understand how visitors use our website.

We may use the following types of cookies:

• Essential Cookies: Necessary for the website to function properly, such as enabling navigation and access to features.
• Analytics Cookies: Help us understand how visitors interact with our website by collecting information about pages visited, time spent, and other usage data. This information is used to improve our website.

You can control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that disabling cookies may affect the functionality of our website.

We use Google Analytics, a web analytics service provided by Google LLC, to help us understand how visitors use our website. Google Analytics uses cookies to collect information such as how often visitors access the site, what pages they visit, and what other sites they visited prior to coming to our site. Google's ability to use and share information collected by Google Analytics is governed by the Google Analytics Terms of Service and the Google Privacy Policy. You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.

7. Data Security

GSE maintains administrative, technical, and physical security measures designed to protect personal information from unauthorized access, disclosure, alteration, and destruction. These measures include:

• Encryption of data in transit and at rest (AES-256 for stored data)
• Access controls with role-based permissions and unique user credentials
• Automated patch management and vulnerability scanning
• Antivirus protection with real-time monitoring and hourly definition updates
• Incremental backups with offsite cloud replication
• Incident detection and response procedures
• Physical security measures including access card systems and video surveillance
• Third-party IT management with ongoing security monitoring

GSE's security practices are documented in its internal Security Policy Manual. For client-facing web applications and databases hosted in cloud environments, GSE employs AWS Web Application Firewall (WAF) protection, IAM access controls, and multi-factor authentication for administrative access.

While we take reasonable measures to protect your personal information, no method of transmission over the Internet or method of electronic storage is completely secure. We cannot guarantee absolute security.

8. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements.

• Contact Us Inquiries: Retained for as long as necessary to respond to and resolve your inquiry, and thereafter in accordance with our general business records retention practices.
• Job Applications: Retained for a reasonable period following the close of the position for which you applied, and thereafter as required by applicable employment laws.
• Business Contact Information: Retained for the duration of the business relationship and for a reasonable period thereafter.
• Website Usage Data: Retained in accordance with our analytics provider's data retention policies.

9. Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe we have collected information from a child under 13, please contact us using the information in Section 11 below.

10. Third-Party Links

Our website may contain links to third-party websites, including social media platforms such as Instagram and LinkedIn. This Privacy Policy does not apply to those third-party websites. We encourage you to review the privacy policies of any third-party website you visit.

11. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how we handle your personal information, you may contact us at:

Genesco Sports Enterprises, Inc.
Attn: Privacy Inquiries
5944 Luther Lane, Suite 500
Dallas, TX 75225
Email: privacy@genescosports.com

We will respond to privacy rights requests within 45 days of receipt. If we need additional time, we will notify you of the extension and the reason for it.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically.

13. Data Processed on Behalf of Clients

In addition to the personal information we collect through our own website and business operations, GSE also collects and processes personal information on behalf of our clients in connection with event registrations, experiential activations, sweepstakes, and marketing communications (such as email campaigns sent via Mailchimp).

When GSE collects or processes personal information on behalf of a client, the client is the data controller and GSE acts as a service provider/data processor. The collection, use, and sharing of that information is governed by the respective client's privacy policy — not this Privacy Policy. If you have questions about how your personal information is used in connection with a client's program or event, please contact that client directly or refer to the privacy policy displayed on the applicable program website.

GSE's obligations regarding client data are governed by contractual agreements with each client, which include data protection provisions addressing security measures, breach notification, and data handling requirements.